DR 14 to DR 52 in 90 Days
How Backlink Bridge transformed PropertyVault backlink profile from a spam-heavy DR 14 to a clean, authoritative DR 52 - driving 787% organic traffic growth in one quarter.
Campaign Results
Domain Rating
from DR 14
+38 points
Domain Authority
from DA 11
+33 points
Referring Domains
from 18
+79 domains
Organic Traffic
from 320/mo
+787%
Spam Score
from 14%
-11 points
Keywords Ranking
from 41
+269 keywords
Client Overview
Company: PropertyVault (name changed for privacy)
Industry: Real Estate - property listings, investment guides, and mortgage comparison
Challenge: PropertyVault had been operating for 3 years but had an extremely weak backlink profile (DR 14) built mostly from low-quality directory submissions and comment spam. Their Moz Spam Score sat at 14%, suppressing rankings across all target keywords despite strong on-page content.
Goal: Reach DR 40+ within 90 days, reduce spam score below 5%, and increase organic traffic to compete on high-value terms like property investment guide and buy to let mortgage advice.
Our Strategy
The first priority was not link building - it was cleanup. With a spam score of 14%, adding new links on top of a toxic profile would have minimal impact. We began with a full Ahrefs backlink audit, identifying 23 domains with spam scores above 30% that were actively harming PropertyVault authority profile.
After submitting the disavow file, we began a phased link building campaign targeting real estate, property investment, and mortgage verticals exclusively. Every publisher was manually vetted for DR, real organic traffic, and content quality before a single pitch was sent.
Anchor text was carefully distributed across branded, partial match, and naked URL variations to build a natural-looking profile. No exact match anchors exceeded 4% of total placements.
Month-by-Month Breakdown
Audit & Foundation
- Full backlink profile audit using Ahrefs
- Identified 23 toxic backlinks dragging spam score to 14%
- Submitted disavow file to Google Search Console
- Secured 8 placements on DR 35-50 real estate and property sites
Authority Acceleration
- Scaled placements to 14 links from DR 45-65 domains
- Targeted property investment, mortgage, and home buying verticals
- Diversified anchor text across branded, partial match, and naked URL
- DR moved from 14 to 31 by end of month 2
High-Authority Push
- Secured 3 placements on DR 70+ real estate authority sites
- Total of 25 new referring domains added across the campaign
- Organic traffic began compounding - up 787% from campaign start
- DR hit 52, DA hit 44 by day 89 of the campaign
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